Colette, the store I have been posting about before. The giant, three-storey, 8.000 square foot boutique that has become the destination to go in Paris for the fashion fans. The one that collaborated with major brands and is the go-to for exclusive launches of brands, special products, independent magazines and the fashion incarnation of the Apple Watch.
“As all good things must come to an end, after 20 wonderful years, Colette should be closing its doors on December 20 of this year,” the company said in a statement. “Colette Roussaux has reached the time when she would like to take her time; and Colette cannot exist without Colette.”
The boutique, founded in 1997 by Colette Roussaux, has been led by her daughter Sarah Andelman in recent years. Andelman also shared the news in a post on the Colette Instagram account this morning.
Saint Laurent is in talks to take over the Rue Saint-Honoré location, the company said. “Negotiations are under way with Saint Laurent and we would be proud to have a brand with such a history, with whom we have frequently collaborated, taking over our address,” the statement read. “We are happy of the serious interest expressed by Saint Laurent in this project, and it could also represent a very good opportunity for our employees.”
Colette is part of a generation of landmark concept boutiques across the world, such as 10 Corso Como, which opened in Milan in 1990 and is now present in Seoul, Shanghai and Beijing, as well as New York as of next year; as well as Dover Street Market, which opened in London in 2003, Tokyo in 2006 and New York in 2013.
Though Saint Laurent is in talks to take over Colette’s address, the relationship between the two companies hasn’t always been friendly. In 2013 Colette carried about 300 “Ain’t Laurent Without Yves” parody T-shirts, following Hedi Slimane‘s decision to change the company name from Yves Saint Laurent to Saint Laurent. Saint Laurent’s commercial director demanded that the shirts be removed from Colette’s online shop, and its chief executive sent Andelman a letter “accusing her of selling counterfeit products that ‘seriously damaged’ the YSL brand and confirming the end of their business relationship.”
Earlier this year, H&M announced a collaboration with Colette. The “H&M Studio x Colette” line is expected to launch on 21 August and will be stocked in-store and online at Colette for two weeks, along with selected pieces from the main H&M Studio AW17 collection.
“We’ll launch the H&M capsule on 21 August,” she says. “And of course nothing change with our ‘Le Relais’ projects with Les Vacances de Lucien, Sacai, Thom Browne, Chanel and Saint Laurent on our first floor.”