H&M has been around for ages now, as you may know H&M group owns a bunch of other brands as well. Brands like Cos, Monki, Weekday and &Otherstories are owned by the major fast-fashion chain. ARKET is the newest addition to the H&M family and has just launched their debut ARKET collection next to opening a brand new flagship store on London’s Regent street.
In March H&M got the word out about ARKET which already got many of us really excited. ARKET is all about high-quality fabrics and timeless garments. The debut ARKET collection features all sorts of men’s classics with an easy going color palette, timeless cuts and wallet friendly prices. The brand is currently only selling in the EU and Great Britain but I am sure that will change soon.
New ARKET stores will open later this year in Brussels, Kopenhagen, Stockholm and Munich, the store in Kopenhagen will already open the 1st of september.
For the net ARKET collection check the ARKET website.